In a maverick marketing move, Paramount is joining forces with Twitter to host nationwide sneaks of Super 8 on Thursday, a full day before the sci-fi pic officially opens in theaters.

The announcement means that Super 8 is launching a day early, albeit with a limited footprint.

Promoting previews of a Hollywood movie is a first for social media giant Twitter. Under the partnership, Super 8 will roll out Thursday in 325 theaters, including 240 Imax locations.

To plug the advance screenings, the companies have designated the hashtag #Super8Secret, which Paramount has also sponsored as a promoted trend, allowing Twitter’s global user base a direct link to buy tickets.

Moviegoers participating in the program will be treated to a free popcorn with any concession purchase.

The promotion continues the partnership first forged between Paramount and Twitter in March, when the exclusive trailer of Super 8 premiered via Twitter, another first for the social media site.

Source: The Hollywood Reporter