City darling Whitney Port left a bright red mark after kissing for a cause in Hollywood last week. Shes signed up to be one of Sephora's celeb clients to give the kiss of life...

Sephora's current "Kiss for a Cause" initiative promotes beauty and benevolence. How? The makeup retailer is donating $1 of every qualifying red lip color purchase (from now until September 15) to The Beauty Bus Foundation, which is a Los Angeles-based group focused on enhancing the quality of life for terminally or chronically ill patients and their caregivers. Whitney was among the first to donate her smooch to Sephora's in-store collage.

What do you think about this initiative? Got any other ideas on how to cash in kisses for your favorite charity? We want to hear your ideas!

Source: DoSomething.org; CelebsGoneGood; http://www.dosomething.org/blog/celebsgonegood/whitney-port-puckers?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+celebsgonegood+%28Celebs+Gone+Good+Blog%29